WINE THEATRE

Knowledge · Experience · Passion
CONTACT US

Zaine Pritchard

I was born and bred in the Cape Winelands spending weekends and holidays at my uncle’s wine farm, Clos Malverne, in Stellenbosch .

After school, I studied before working in the food and beverage industry. Whilst working at the Royal Cape Yacht Club I was offered a position in the wine industry at Clos Malverne.

These were heady days for the Cape wine industry, I learned an incredible amount by observing the industry with legends such as Johann Krige and Beyers Truter the chairman of the Pinotage Association.

Why Wine Theatre

2020 came as a great opportunity for the industry and for me personally to take stock and refocus on a future that promises to be vastly different from what we have come to accept as “normal”.

I have looked at the strengths I have accumulated over the past twenty years and decided to focus on a new strategy. I am delighted to announce that I have started my own company named Wine Theatre.

The name Wine Theatre is inspired by what I do and how I do it. What you see is the final production. What I offer is the full “behind-the-scenes” package.

From product inception, strategic positioning, label design and development, promotional material, copy writers, distribution, logistics and supply chain management, printers, sales teams, PR, advertising, strategic plan developers, wine expo’s, private tastings, webinars and social media. This is what precedes the actual bottle on the shelf.  This is just as important, whether your winery is a one-act play or a massive budget Hollywood Blockbuster.

Wine Farms

Wine Theatre will cater for any type of winery by focusing the distilled experience gained over twenty years and offering tailor-made bespoke solutions for all types of wineries. From boutique to co-operative, I will provide you with all my knowledge and experience, whilst sharing your passion for your winery.

You focus on what you do well and let me solve your problems by doing what I do well – marketing and selling wine. Now that’s Wine Theatre.

Should you require any further information, a quote and a bespoke styled marketing and sales service for your winery, please contact Zaine Pritchard.

South Africa

Avondale

South Africa

Benguela Cove

South Africa

Kleinood

South Africa

Opstal

South Africa

Wellington Wines

What we offer

2020 came as a great opportunity for the industry and for me personally to take stock and refocus on a future that promises to be vastly different from what we have come to accept as “normal”.

I have looked at the strengths I have accumulated over the past twenty years and decided to focus on a new strategy. I am delighted to announce that I have started my own company named Wine Theatre.

The name Wine Theatre is inspired by what I do and how I do it. What you see is the final production. What I offer is the full “behind-the-scenes” package.

From product inception, strategic positioning, label design and development, promotional material, copy writers, distribution, logistics and supply chain management, printers, sales teams, PR, advertising, strategic plan developers, wine expos, private tastings, webinars, and social media. This is what precedes the actual bottle on the shelves.  This is just as important, whether your winery is a one-act play or a massive budget Hollywood Blockbuster.

Contact Us

South African Producers

Countries where Wine Theatre is active