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INSPIRATION • ASPIRATION

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Who We Are

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We are a Bespoke Sales Management Company that serves to provide brands, wine producers and owners with the correct advice, support and actual sales performance.

We are not only involved in all aspects of your route to market, but actively work the market and structures daily.

We pride ourselves in our reputation, experience and affiliates of wineries we work with. We understand the market needs, the producer needs, and the buyers needs and ensure to deliver on all those variables.

We are proud of a small portfolio that covers the premium segment of the market in all sales channels and with our marketing knowledge and experience we know how to create the needed structure to build the brand through active sales and sustainable marketing.

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Zaine Pritchard




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Jenny Pritchard



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Deonette Leyte



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The Cast

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    Destinations

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      What We Offer

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      I have looked at the strengths I have accumulated over the past twenty years and decided to focus on a new strategy. I am delighted to announce that I have started my own company called Wine Theatre.

      The name Wine Theatre is inspired by what I do and how I do it. What you see is the final production. What I offer is the full “behind-the-scenes” package.

      From product inception, strategic positioning, development, promotional activities, distribution, logistics and supply chain management, sales teams, PR projects, advertising to strategic plan development and exports. Effectively Wine Theatre will be the all-encompassing sales arm of your business.

      This is what precedes the actual bottle on the shelves.  This is just as important whether your winery is a one-act play or a massive budget Hollywood Blockbuster.

      Wine Theatre will cater for any type of winery by focusing the distilled experience gained over twenty years and offering tailor-made bespoke solutions for all types of wineries. From boutique to co-operative, I will provide you with all my knowledge, experience whilst sharing your passion for winery.

      You focus on what you do well and let me solve your problems by doing what I do well – marketing and selling wine. Now that’s Wine Theatre.


      CONTACT US
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      Contact Us

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      Email: admin@winetheatre.co.za

      @wine.theatre
      Wine Theatre

      @wine.theatre

      Representing bespoke Wine Producers in SA 🇿🇦🍷🍇 @avondalewinesa @benguelacove @kleinood_farm @survivorwines @elginvintners @ricketybridgewines
      • Cheers to 2025! 🍾

We wish you all a Happy New Year! 🥳

#happynewyear #2025 #newyear #wineofsouthafrica
#wine
#celebration #festive
      • Merry Christmas from Wine Theatre!

Wishing you a joyful and peaceful holiday season filled with love, laughter, and unforgettable moments. 

#wine #merrychristmas #christmastime #festive #wineofsouthafrica
      • @strollact hosted their November Wine & Dine evening with @pierrewahl from @survivorwines on the 28th of November. 

The evening was imbued with Aromatic Cuisine and Exceptional Wine, leaving a lasting memory. 

#winedinner #redwine
#wineofsouthafrica #winetasting #whitewine #capclassique #pinotage #cuisine #capetown
      • Kleinood in Tamboerskloof!

"We chose to call our wines Tamboerskloof after the suburb in Cape Town where we lived before moving to Kleinood. It is here, in this suburb, against Signal Hill, where our children were born and grew up and where the dream of Kleinood began." - Gerard De Villiers

www.kleinood.com

#wine
#wineofsouthafrica
#redwine #winetasting #whitewine #wineday #syrah #redblend #winetime #stellenbosch #tamboerskloofwines #tamboerskloof #capetown
      • Indulge in an unforgettable evening with Avondale’s Winery owner Johnathan Grieve, tasting 7 exquisite wines on Thursday, 7th November, 18:30 for 19:00 at Blu Saffron. 

Known for their biodynamic, certified organic practices, Avondale crafts wines that blend natural methods with modern sustainability. 

Limited seating available, so book early to secure your spot!  Message EventHire at 060 539 7654 or call Blu Saffron at 012 346 0223/4 to reserve. 

Don’t miss this special experience. 

https://www.avondalewine.co.za

#wine #event #winedinner #pretoria #avondale #blusaffron
      • When Spring offers a day filled with Avondale Wine, Eco Safari's and great conversation!

Terra Est Vita, the ethos of Avondale Estate, meaning 'Soil is life'.

They have a dynamic living system where soil, water and energy, plants, animals and people, even their buildings, are part of a complex web of relationships and networks, interconnected and interdependent.

Avondale is certified organic and they practice bio-dynamic agriculture to produce Premium Quality Wine. 

#organicwine #wineofsouthafrica #redwine #winetasting #wine #whitewine #wineday #biodynamicfarming #biodynamic #syrah #cheninblanc #redblend #bourdeaux #whiteblend #capclassique #paarl
      • Black Elephant Vintners took their stories, vinyl and wine to Cape Town!

"Born out of pure synchronicity and fortuitous friendships, fuelled by a deep and sincere love for wine. Ensuring every bottle has a story. And every story has an experience. We’re not afraid of taking risks. And we don’t care what the industry thinks" - @bevintners

#winetime
#wine #redwine #whitewine #wineday #redblend #wineofsouthafrica #franschhoekwinevalley #capetown
      • This week we had the opportunity to experience what Rickety Bridge is all about. 

They don't just offer tradition and a wine experience, but they boast ample activities and offerings for families, the adventurist and those looking for a weekend away.

#wine #ricketybridge #ricketyview #ricketybridgewinery 
#redwine #whitewine #winetasting #wineofsouthafrica #wineday #winetime #franschhoekvalley #franschhoek #franschhoekwinevalley
      • This week we took Tamboerskloof back to Tamboerskloof, where it all began🍷

#tamboerskloof #tamboerskloofwines
#kleinood #winetasting #wineofsouthafrica #wine #capetown #redwine #whitewine #wineday #syrah #cheninblanc #grenacheblanc #viognier #redblend #wineofsouthafrica
      Cheers to 2025! 🍾 We wish you all a Happy New Year! 🥳 #happynewyear #2025 #newyear #wineofsouthafrica #wine #celebration #festive
      1 month ago
      View on Instagram |
      1/9
      Merry Christmas from Wine Theatre! Wishing you a joyful and peaceful holiday season filled with love, laughter, and unforgettable moments. #wine #merrychristmas #christmastime #festive #wineofsouthafrica
      2 months ago
      View on Instagram |
      2/9
      @strollact hosted their November Wine & Dine evening with @pierrewahl from @survivorwines on the 28th of November. The evening was imbued with Aromatic Cuisine and Exceptional Wine, leaving a lasting memory. #winedinner #redwine #wineofsouthafrica #winetasting #whitewine #capclassique #pinotage #cuisine #capetown
      2 months ago
      View on Instagram |
      3/9
      Kleinood in Tamboerskloof! "We chose to call our wines Tamboerskloof after the suburb in Cape Town where we lived before moving to Kleinood. It is here, in this suburb, against Signal Hill, where our children were born and grew up and where the dream of Kleinood began." - Gerard De Villiers www.kleinood.com #wine #wineofsouthafrica #redwine #winetasting #whitewine #wineday #syrah #redblend #winetime #stellenbosch #tamboerskloofwines #tamboerskloof #capetown
      3 months ago
      View on Instagram |
      4/9
      Indulge in an unforgettable evening with Avondale’s Winery owner Johnathan Grieve, tasting 7 exquisite wines on Thursday, 7th November, 18:30 for 19:00 at Blu Saffron. 

Known for their biodynamic, certified organic practices, Avondale crafts wines that blend natural methods with modern sustainability. 

Limited seating available, so book early to secure your spot!  Message EventHire at 060 539 7654 or call Blu Saffron at 012 346 0223/4 to reserve. 

Don’t miss this special experience. 

https://www.avondalewine.co.za

#wine #event #winedinner #pretoria #avondale #blusaffron
      Indulge in an unforgettable evening with Avondale’s Winery owner Johnathan Grieve, tasting 7 exquisite wines on Thursday, 7th November, 18:30 for 19:00 at Blu Saffron. Known for their biodynamic, certified organic practices, Avondale crafts wines that blend natural methods with modern sustainability. Limited seating available, so book early to secure your spot! Message EventHire at 060 539 7654 or call Blu Saffron at 012 346 0223/4 to reserve. Don’t miss this special experience. https://www.avondalewine.co.za #wine #event #winedinner #pretoria #avondale #blusaffron
      3 months ago
      View on Instagram |
      5/9
      When Spring offers a day filled with Avondale Wine, Eco Safari's and great conversation! Terra Est Vita, the ethos of Avondale Estate, meaning 'Soil is life'. They have a dynamic living system where soil, water and energy, plants, animals and people, even their buildings, are part of a complex web of relationships and networks, interconnected and interdependent. Avondale is certified organic and they practice bio-dynamic agriculture to produce Premium Quality Wine. #organicwine #wineofsouthafrica #redwine #winetasting #wine #whitewine #wineday #biodynamicfarming #biodynamic #syrah #cheninblanc #redblend #bourdeaux #whiteblend #capclassique #paarl
      4 months ago
      View on Instagram |
      6/9
      Black Elephant Vintners took their stories, vinyl and wine to Cape Town! "Born out of pure synchronicity and fortuitous friendships, fuelled by a deep and sincere love for wine. Ensuring every bottle has a story. And every story has an experience. We’re not afraid of taking risks. And we don’t care what the industry thinks" - @bevintners #winetime #wine #redwine #whitewine #wineday #redblend #wineofsouthafrica #franschhoekwinevalley #capetown
      4 months ago
      View on Instagram |
      7/9
      This week we had the opportunity to experience what Rickety Bridge is all about. They don't just offer tradition and a wine experience, but they boast ample activities and offerings for families, the adventurist and those looking for a weekend away. #wine #ricketybridge #ricketyview #ricketybridgewinery #redwine #whitewine #winetasting #wineofsouthafrica #wineday #winetime #franschhoekvalley #franschhoek #franschhoekwinevalley
      4 months ago
      View on Instagram |
      8/9
      This week we took Tamboerskloof back to Tamboerskloof, where it all began🍷 #tamboerskloof #tamboerskloofwines #kleinood #winetasting #wineofsouthafrica #wine #capetown #redwine #whitewine #wineday #syrah #cheninblanc #grenacheblanc #viognier #redblend #wineofsouthafrica
      5 months ago
      View on Instagram |
      9/9


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      Producer Farms

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      Countries We Are Active In

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      Hungary
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      Russia
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      Italy
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      China
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      Dubai | UAE
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      Brazil
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      Madagascar
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      Namibia
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      South Africa
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      Canada
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      Ireland
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      England | UK
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      USA
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      Finland
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      Norway
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      Belgium
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      Sweden
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      Germany
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      Netherlands